Happy National Ag Day! We “celebrated” this morning by going out to watch Bert and the crew sort bulls. It’s still weird to just watch, but this is a horseback chore and not something that’s good for littles to help with–bulls can be a little sassy! Wace is getting to the age where he really sees what’s going on and asks a lot of questions, and Buster’s at the age where he really likes to eat dirt, so it’s a win-win for everyone, right?
Anyways, it’s National Ag Day, but I’m not going to tell you to #thankafarmer or #thankarancher because well, we don’t need to be thanked, in my opinion. It takes all kinds of kinds–farmers, ranchers, doctors, janitors, lawyers, zoo docents, linemen, police officers, fire fighters, teachers, waiters, hair stylists, mechanics, salespeople, veterinarians, politicians, bankers, chefs, thinkers, dreamers, and on and on–and everyone contributes something vital and valuable to create the fabric of our society.
I get the sentiment, though. I think what a lot of folks mean when they say “Thank your farmers today and every day!” is “See us.” Because we’re here, but sometimes we feel lost in the shuffle of social media and health crazes and bogus marketing. We typically live in rural areas, so we’re physically removed from most of you as well. Thus, the difference between farmers and ranchers and a lot of the folks in the occupations listed above is that we don’t actually come into contact with most of the people we serve.
So, I have this dream. I hope that someday, National Ag Day will be like Small Business Saturday (which is an amazing concept, ps), but instead of everyone flocking to local businesses (although farms and ranches really are local businesses…), farms and ranches can host visitors for the day, restaurants can do special farm-to-table menus with their suppliers in attendance, and schools can do a special day with guests to teach kids about agriculture. Of course, this doesn’t have to be just one day in March, but I think it’s a great starting point.
I hope that someday, National Ag Day can be not about thanking us, but engaging with us, meeting us, knowing us, because we really, really want to meet and know you, our customers. Because without people to buy our products, we couldn’t do what we do.
So, happy National Ag Day!